Owner's guides
Plain English guides for owners thinking about selling. Now, or in a few years.
How buyers value a business, in plain English
How the number actually gets built, what moves it up or down, and how to spot a valuation designed to flatter rather than inform.
Read the guideCan you sell a struggling business?
Yes. What struggling means to a buyer, why waiting makes it worse, what the deal usually looks like, and the one line you must not cross alone.
Read the guideWhat happens to your staff when you sell?
Share sale or asset sale, TUPE in plain English, whether the buyer can sack people, and when to tell your team.
Read the guideCash flow, and why buyers trust it more than profit
Why a profitable business can still run out of money, what EBITDA hides, and how cash conversion quietly moves your sale price.
Read the guide
New guides are added regularly. If there is a question about selling you would like answered in plain English, tell us through the contact page and we will consider it for a future guide.