What your business is really worth

A free plain English guide to valuation, for owners thinking about selling. Now, or in a few years.

What the guide covers

  • How buyers build a valuation from adjusted profit and a multiple
  • What pushes the multiple up, and what drags it down
  • Debt, cash and the part everyone forgets
  • Valuing a business that is going through hard times
  • Why the headline price is not the deal, in plain terms
  • A worked example with real numbers
  • Five ways to make your business worth more, starting now

Written by operators who buy businesses, not by brokers. No jargon, no forty page appendix, no sales pitch dressed up as advice.

Get the guide

A plain English guide to valuation. How buyers build the number, what moves it up or down, and how to spot a valuation designed to flatter rather than inform. Written by operators who buy businesses, not by brokers.

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